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HR Recertification Business - Web Based

This business provides recertification credits for HR Professionals who hold a certification from HRCI and/or SHRM. They have serviced approximately 16,000 clients worldwide. This represents approximately 3% of the 500,000+ certified HR Professionals, a number that can be increased with the addition of marketing and promotion which is not currently being done.
The business enjoys a 75% to 80% client renewal rate.
Buyers Opportunity:
This is a unique opportunity to run a profitable, home-based business that requires limited attention. Aside from content creation and annual HRCI/SHRM course approvals, the owner puts in only 2-3 hours/day. An involved new owner could easily increase revenues and bottom-line profits by investing in additional marketing as the business is only spending $20-$25K annually in this area. A strategic buyer would immediately benefit from the addition of more than 16,000 clients to their roster.
This is a recurring revenue model business where HR professionals need to recertify once every three years, providing opportunities for exponential growth, and with a retention rate of 75-80% continued profitability is assured.
Listed By: Steve Barnett
Background information
Reference:
VBB130
Year established:
2007
Reason selling:
Retirement
Finance
Sales:
$316,000
Profits:
$238,000
Profit type:
Discretionary Earnings
Operations
Employees:
2 owners working combined 2-3 hrs/day
Premises
Rent and lease terms:
Home Based
Opportunities
Growth:
Currently, the company does very little marketing. Total ad spend for Google is approximately $20K - $25K per year. According to the owner, this is an area of potential growth as a lot of money and leads are left on the table.
Market:
As of recent data, there are approximately 500,000 Human Resources (HR) professionals worldwide. The business services only 16,000 of them, presenting a huge opportunity for a new owner to build and grow the business.
Price and terms
Price:
$600,000
Down payment:
$540,000