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HR Recertification Business - Web Based


Human_resources_image

This business provides recertification credits for HR Professionals who hold a certification from HRCI and/or SHRM. They have serviced approximately 16,000 clients worldwide. This represents approximately 3% of the 500,000+ certified HR Professionals, a number that can be increased with the addition of marketing and promotion which is not currently being done.
The business enjoys a 75% to 80% client renewal rate.

Buyers Opportunity:

This is a unique opportunity to run a profitable, home-based business that requires limited attention. Aside from content creation and annual HRCI/SHRM course approvals, the owner puts in only 2-3 hours/day. An involved new owner could easily increase revenues and bottom-line profits by investing in additional marketing as the business is only spending $20-$25K annually in this area. A strategic buyer would immediately benefit from the addition of more than 16,000 clients to their roster.
This is a recurring revenue model business where HR professionals need to recertify once every three years, providing opportunities for exponential growth, and with a retention rate of 75-80% continued profitability is assured.



Listed By: Steve Barnett

Background information

Reference:

VBB130

Year established:

2007

Reason selling:

Retirement

Finance

Sales:

$316,000

Profits:

$238,000

Profit type:

Discretionary Earnings

Operations

Employees:

2 owners working combined 2-3 hrs/day

Premises

Rent and lease terms:

Home Based

Opportunities

Growth:

Currently, the company does very little marketing. Total ad spend for Google is approximately $20K - $25K per year. According to the owner, this is an area of potential growth as a lot of money and leads are left on the table.

Market:

As of recent data, there are approximately 500,000 Human Resources (HR) professionals worldwide. The business services only 16,000 of them, presenting a huge opportunity for a new owner to build and grow the business.

Price and terms

Price:

$600,000

Down payment:

$540,000