Active
Established Motorcycle Eyewear Brand & E-Commerce Business – $150K SDE

Founded in 1984, this established wholesale and e-commerce business owns a portfolio of recognized motorcycle eyewear brands and serves customers throughout the United States and internationally. The company generates revenue through a combination of wholesale distributors, motorcycle dealerships, powersports retailers, specialty dealers, and direct-to-consumer online sales.
The business features multiple registered trademarks, a loyal customer base, established supplier relationships, and a streamlined operating model requiring only two owner-operators. Products are sold through both wholesale and e-commerce channels, providing diversified revenue streams and recurring customer relationships.
Highlights include:
• Over 40 years of operating history
• Approximately $150,000 annual Seller's Discretionary Earnings
• Recognized trademark portfolio and proprietary product designs
• Established wholesale dealer network
• Direct-to-consumer e-commerce sales platform
• International trademark registrations in multiple jurisdictions
• Lean operating structure with minimal staffing requirements
• Relocatable business model
Ad#:2515743
Listed By: Steve Barnett
Background information
Reference:
VBB142
Year established:
1984
Reason selling:
The owners are retiring after more than four decades of successful operation.
Finance
Sales:
$485,000
Profits:
$150,000
Profit type:
Discretionary Earnings
Operations
Employees:
2 owner operators
Equipment:
$10,000Included in asking price
Inventory:
$140,000Not included in asking price
Premises
Facility:
The business currently operates from approximately 4,500 square feet of leased warehouse and office space. The facility supports inventory storage, order fulfillment, shipping, customer service, and administrative functions. A buyer will be required to relocate the business upon acquisition. Management believes the business can be efficiently operated from approximately 2,000 square feet, providing flexibility for relocation to virtually any geographic market. The relatively compact operating footprint may be particularly attractive to strategic buyers seeking to integrate the business into an existing warehouse or distribution facility.
Opportunities
Growth:
Growth opportunities include expanded digital marketing, social media advertising, additional wholesale dealer recruitment, increased marketplace sales, and product line expansion. The owners have historically prioritized operational simplicity over aggressive growth.
Price and terms
Price:
$450,000
Financing:
Seller financing available The sellers are willing to finance up to 10% if needed to assist with bank financing.
Training:
The owners are retiring after more than four decades of successful operation and are committed to providing transition assistance to ensure a smooth ownership transfer.




